Afrisends pivots to B2B logistics, profits in 4 Francophone West African countries

Afrisends achieved profitability after pivoting from B2C diaspora parcels to B2B logistics under its SIRA brand, serving Mali, Senegal, Côte d'Ivoire, and Burkina Faso with France-based holding Afrisends Bridgeworld. Founder Zeinabou Sidibé Koné launched the company in 2020 after struggling to send packages to her mother in Bamako, evolving it into an end-to-end sourcing and logistics operator handling supplier negotiation, freight, customs, and last-mile delivery.

The startup addresses critical gaps in Francophone West Africa's logistics fragmentation, where intra-African trade represents only 16% of continental trade due to costly, unreliable corridors. Afrisends targets B2B clients in telecoms, energy, and infrastructure—including multinational subsidiaries and pan-African groups—requiring rigorous cash flow management and on-time delivery to maintain its positive EBITDA. Growth aligns with rising cross-border e-commerce projected to reach $50 billion by 2028 in the region.

While expanding toward Accra, Lagos, Conakry, and Morocco, Afrisends prioritizes markets with unsatisfied international sourcing demand over pure geography. Zeinabou seeks investors who understand West African logistics pain points: customs delays, working capital needs, and 90-day payment cycles from large clients, emphasizing that operational trust—not just transport—creates value in this sector.

SOURCE: https://techcabal.com/2026/04/21/francophone-weekly-by-techcabal-019/