Brila Media, NAFA extend partnership to grow American football in Nigeria
What happened: Brila Media and the Nigeria American Football Association (NAFA) have renewed their partnership for another year, building on a collaboration that began in 2025 to increase visibility and participation in American and flag football across Nigeria.
Why it matters: The renewal comes as Nigeria’s men’s and women’s flag football teams secured qualification for the 2026 IFAF World Championships in Düsseldorf, Germany, putting the sport on a larger international stage. Brila Media will use its radio, digital, and onsite platforms to showcase NAFA’s competitions, athletes, and grassroots programmes, while NAFA aims to grow awareness, participation, and opportunities for the next generation.
What you should know: The partnership will continue to support interviews, features, event coverage, and storytelling focused on women’s participation through the Gridiron Gems initiative, school programmes, and athlete development. For fans and aspiring players, this means more accessible content, clearer pathways to join local leagues, and greater exposure to international competition opportunities. With American football expanding beyond Nigeria’s traditional football conversation, staying informed via Brila’s channels offers a direct line to the sport’s growth and how to get involved.