Flutterwave launches personalized Send App Postcards to celebrate diaspora remittances
Flutterwave's Send App has launched Postcards, a personalized year-in-review feature that transforms 2025 remittance activity into shareable digital stories. The campaign shifts focus from transactions to the human impact of diaspora remittances, highlighting emotional connections and sacrifices made by Africans abroad in the UK, US, and Europe. Users receive a 'Worth of Love' metric showing total remittances sent, along with personalized sender personas like The Hero and The Heart Stopper. The feature visualizes how money supports tuition, emergencies, celebrations, and family connections, emphasizing remittances as quiet acts of love and responsibility. Available on Android and iOS, Postcards allows users to view, save, and share their impact stories. Head of SendApp Business Harvey Bahia stated the campaign aims to celebrate the love and care behind cross-border support.