Global intangible investment hits $10tn in 2025 — Nigeria’s future lies in skills and brands

As of a WIPO report released July 6, 2026, global investment in intangible assets — including software, data, research and development, and brands — hit a record $10 trillion in 2025 across 29 major economies. The United States alone accounted for nearly $5 trillion, six times Japan’s investment. Between 2020 and 2025, these investments grew 5.5% annually in real terms, far outpacing the 3.2% growth in traditional assets like factories and machinery.

This shift matters for Nigeria because it shows where global wealth is being created: in ideas and innovation, not just physical goods. Countries investing heavily in intangibles — like Sweden (17.4% of GDP), the US (15.6%), and fast-growing India and the Philippines — are seeing resilient growth even amid economic challenges. For Nigerians, this signals that future economic opportunities lie in building digital capabilities, fostering innovation, and creating strong brands rather than relying solely on traditional industries.

The report highlights software and database investments as the fastest-growing intangible asset (7.3% yearly since 2013), while global brand spending hit $1.4 trillion in 2025. These trends remained strong despite high interest rates and trade tensions, proving their durability. As Nigeria navigates its own economic challenges, focusing on areas like tech skills, research, and brand development could position individuals and businesses to benefit from this global shift.

Will you invest your time and resources in learning software development, data analysis, or building a compelling brand to tap into this growing global opportunity?

SOURCE: https://www.channelstv.com/2026/07/08/ai-boom-drives-intangible-investment-to-record-level-un/