Golden Penny's 65th Anniversary Promo Ends, Rewards 10,000 Nigerians
Golden Penny Foods has concluded its 65th Anniversary Buy & Win promo, rewarding over 10,000 Nigerians with prizes worth more than ₦4 billion. The 3-month campaign spanned major cities including Lagos, Kano, Calabar, and Ile-Ife, generating tens of thousands of entries.
Headline rewards included 12 brand-new cars and 11 full kitchen makeovers. Thousands more won home appliances, cash rewards, Golden Penny food products, and essential household items. Over 300 redemption centres nationwide ensured broad accessibility for winners.
Weekly live draws held every Tuesday on the brand's social media platforms maintained transparency throughout the campaign. Managing Director Devlin Hainsworth described the initiative as strengthening Golden Penny's connection with daily consumers, while Director of Marketing Ilyas Kazeem noted the high participation reaffirmed the brand's commitment to delivering value.
The promo celebrates 65 years of Golden Penny nourishing Nigerian families and signals renewed focus on affordability and community initiatives ahead. With ₦4 billion distributed in prizes, this marks one of the largest consumer promotions by a Nigerian food brand.