Knorr's 'Share The Good' Ramadan campaign reaches 33,000+ nationwide
Sponsored content: Knorr's annual 'Share The Good' Ramadan campaign engaged over 33,000 Muslims across nine states—Ogun, Oyo, Lagos, Abuja, Ondo, Kano, Kaduna, Kwara, and Adamawa—through Iftar visits at mosques and community centres via a dedicated bus. The initiative also included weekly Instagram cooking sessions for Sahur and Iftar recipes, and a free Wi-Fi program that connected more than 10,000 people at key train stations and bus terminals (Lagos–Ibadan and Abuja–Kaduna routes, Ikeja bus park, Blue Line rail, MMA2 food court, NRC lines) on February 18–19, alongside meal distributions for commuters. As Ramadan concluded, Knorr joined Eid prayer gatherings at multiple locations including NASFAT Prayer Ground (Ibadan), Lagos State Secretariat Eid Ground (Alausa), and sites in Ikeja, Akure, Ibadan, and Ilorin. Foods Demand Creation Lead at Unilever Plc, Damilola Dania, stated the campaign reflects Knorr's focus on meaningful community connection through shared meals and support during travel. The brand emphasizes its long-term commitment to wholesome meal accessibility and nurturing generosity across Nigeria.