Mercy Johnson faces backlash over N25,000 menstrual kit launch

Nollywood actress Mercy Johnson Okojie has unveiled as brand ambassador for Girls Tag, an all-in-one period care pack priced at ₦25,000 for girls aged nine and above. The launch has sparked significant backlash on social media, with critics describing the price as unrealistic and insensitive given that millions of Nigerian women struggle to afford basic menstrual products.

Social media users have condemned the pricing, with many noting that sanitary pads should be basic amenities, not luxury items. Comments range from "Mercy Johnson, you are an embarrassment to women" to "In a country where women are struggling to afford sanitary pad, you want to charge 25k for sanitary pad." The brand has also named Regina Daniels as an ambassador following the controversy.

The backlash highlights the growing tension between celebrity endorsements and social responsibility in Nigeria, where basic necessities remain unaffordable for many. With menstrual products often forcing girls to miss school or resort to unsafe alternatives, the ₦25,000 price point has raised questions about the accessibility of essential healthcare items. Should celebrities consider their social impact when endorsing premium products that exclude the average Nigerian consumer?

SOURCE: https://dailypost.ng/2026/05/21/mercy-johnson-faces-backlash-over-n25000-menstrual-kit/