Nigeria tourism growth hinges on infrastructure, placemaking, partnerships
Emmanuel Odama of Tour Buddy says Nigeria’s tourism assets remain under‑utilized because they lack basic visitor infrastructure, professional management and memorable experiences. He argues that roads alone are not enough; destinations need reliable utilities, clean facilities, waste management, emergency services and clear signage to build visitor confidence. Beyond hardware, destination management, skilled staff and a strong digital presence are essential to turn attractions into sustainable businesses.
Odama stresses placemaking—turning a location into a place people connect with emotionally through local stories, cuisine, culture and community involvement. When visitors feel a genuine connection they stay longer, spend more and become ambassadors. He outlines a shared responsibility: government should provide infrastructure, security, digital connectivity and supportive policies; the private sector invests in accommodation, transport, attractions and digital platforms; local communities supply guides, artisans and cultural authenticity, benefiting from jobs and entrepreneurship.
He warns that launching a site is easy; long‑term success requires continuous management, diversified income (guided tours, accommodation, food, events, retail) and community ownership. Sustainable planning, environmental protection and regular performance tracking keep destinations competitive and preserve the assets that draw tourists.