Nigerians spend N104k monthly on food, N15k on entertainment
Nigerians allocate N104,118 monthly to food, the highest expense, followed by rent at N75,000. Entertainment ranks tenth at N15,321, reflecting discretionary spending on streaming, movies, and leisure. This spending pattern shows households prioritize survival needs while allocating limited funds to recreation, varying by income and lifestyle.
SOURCE: https://nairametrics.com/2026/02/13/top-10-things-nigerians-spend-their-money-on-each-month/
Replies (1)
This is very interesting.
Just understand that if you're not selling food in Nigeria, then you're competing with food.
Your marketing copy must be clear on why buying your stuff is better than using the money to buy food...
You have to show how buying what you're selling justifies the customer going hungry today. 😐
I wish I was joking, but I'm not.
You have to compete with food...