Omotola Jalade-Ekeinde reveals N103m 'Mother's Love' gross yielded only N22.28m to producers, all donated to Slum2School
Omotola Jalade-Ekeinde disclosed that her directorial debut film 'Mother's Love' grossed N103,094,663 at the box office but only N22,276,558 accrued to producers after deductions for exhibitors, distributors, print/advertising, VAT, entertainment tax, withholding tax and other charges. She donated the entire producer share to Slum2School Africa, fulfilling her production company's pledge to give 100% of Nigerian theatrical proceeds to the education-focused NGO. The Nile Entertainment transferred N22,276,558 to Slum2School on July 7, 2026, as confirmed by Jalade-Ekeinde in her Instagram video. Released nationwide March 6, the film features Olumide Oworu, Noray Nehita and others in its cast. This transparency reveals the significant gap between headline box-office figures and actual filmmaker earnings in Nollywood, where multiple deductions substantially reduce net proceeds. Jalade-Ekeinde emphasized the donation supports children's education in underserved communities and thanked moviegoers for enabling the contribution through their cinema attendance. The disclosure offers rare insight into film economics while highlighting her commitment to using creative success for social impact, aligning with her RedHot Concepts CSR principles. What does this transparency about true filmmaker earnings teach you about supporting Nigerian cinema—should you prioritize films with clear social impact initiatives when choosing what to watch?