Raneen Awad builds RENO skincare brand from teen model to global ambition
Sponsored content: Raneen Awad launched her skincare brand RENO at 17 after starting as a face model at 16, building a following of 264,000 on Instagram and becoming a piercing instructor. Her first product, RENO Lips lip-plumping gloss, sold strongly and sparked demand for more items. Over six years, RENO expanded to include products like RENO Skin Whitening Cream, manufactured in Korea, and now sells thousands annually with operations in Israel, UAE, Turkey, and a Dubai-based company targeting further Gulf and Turkish markets. Awad emphasizes customer trust and product quality as the brand’s foundation, noting that her social media influence served as a stepping stone rather than the end goal. She aims for global recognition and availability of RENO products.
This matters because it illustrates a Nigerian youth leveraging early industry experience and social media to build a credible beauty business that competes internationally, offering a template for entrepreneurs seeking to convert online influence into sustainable product-based ventures. It also highlights the growing demand for Nigerian skincare brands abroad and the importance of manufacturing partnerships and trust-building in competitive markets.
For young Nigerians considering similar paths, what steps will you take to transform social media presence into a product line, and how will you prioritize quality and trust to sustain growth?