TenTrade appoints Wilfred Obasi as Africa Regional Director to drive expansion
Sponsored content: TenTrade has appointed Wilfred Obasi as its Regional Director for Africa, succeeding Victor Ufot to drive the broker’s expansion across the continent. Obasi brings thirteen years of experience from Exinity, where he served as Partner Enablement Manager in Dubai, overseeing FX and CFD operations, client acquisition, partner management, and commercial strategy focused on African markets. In his new role, he will lead revenue growth, client acquisition, partnership development, the addition of new trading instruments, and the tailoring of TenTrade’s CFD and proprietary offerings to meet African traders’ expectations, while pursuing new market penetration. Obasi says he aims to deepen relationships with partners and brokers, ensuring traders feel the broker’s commitment, building on TenTrade’s existing momentum. TenTrade’s Chief Revenue Officer Andreas Andreou welcomed the hire, citing Obasi’s deep industry expertise and knowledge of local African markets as key to shaping the firm’s expansion strategy. The appointment aligns with TenTrade’s brand philosophy tied to the number 10—symbolizing high performance—and its ambassador deal with footballer Luis Figo, which links trading excellence to discipline, resilience, and emotional control. Readers interested in TenTrade’s offerings can visit tentrade.com/en/. This appointment signals TenTrade’s commitment to strengthening its presence in Africa, potentially affecting traders looking for brokers with local expertise and expanded product offerings.