Viva Matic partners LG washing machines to power the perfect wash for Nigerian households
Add us on Google Viva Matic, a product of Aspira Nigeria Limited, has announced a strategic partnership with LG Electronics to deliver more efficient, machine-optimised laundry performance for Nigerian households. The partnership brings together Viva Matic’s high-performance detergent, specially formulated for washing machines, with LG’s advanced washing machine technology, as more Nigerian consumers transition to automated laundry solutions. Designed to meet the growing demand for machine-compatible detergents, Viva Matic helps optimise washing machine performance while delivering superior cleaning results. By combining LG’s innovation in laundry appliances with Viva Matic’s specialised detergent formulation, the collaboration aims to help consumers achieve cleaner clothes, improved fabric care, and a longer garment lifespan, making laundry easier, faster, and more efficient. Stay Ahead with Premium Times Follow us on Google News and never miss breaking stories, investigations, and in-depth reporting. Add as a preferred source on Google /* 1. Wrapper & Container / .gn-wrapper { width: 100%; padding: 20px 0; display: flex; justify-content: center; } .gn-card { width: 100%; max-width: 600px; background: #ffffff; padding: 28px; border-radius: 16px; border: 1px solid #e0e0e0; box-shadow: 0 4px 12px rgba(0,0,0,0.08); font-family: 'Segoe UI', Roboto, Helvetica, Arial, sans-serif; } / 2. Header & Premium Times Logo / .gn-header { display: flex; align-items: center; gap: 14px; margin-bottom: 16px; } .gn-logo { height: 36px; / Slightly larger to balance the new text sizes / width: auto; object-fit: contain; } .gn-title { font-size: 22px; margin: 0; color: #1a1a1a; font-weight: 800; } / 3. The Bold Description / .gn-description { font-size: 18px; / Larger size / font-weight: 600; / Bolder weight / color: #202124; / Darker for readability / margin: 0 0 24px 0; line-height: 1.5; } / 4. The High-Impact Button / .gn-button { display: inline-flex; align-items: center; gap: 12px; padding: 14px 24px; border: 1px solid #dadce0; border-radius: 30px; / Modern pill shape / text-decoration: none; background: #ffffff; color: #3c4043; transition: all 0.2s ease-in-out; box-shadow: 0 1px 2px rgba(60,64,67,0.1); } .gn-button-text { font-size: 17px; / Increased font size / font-weight: 700; / Maximum boldness / letter-spacing: 0.1px; } .gn-button:hover { background: #f8f9fa; border-color: #d2d2d2; box-shadow: 0 2px 4px rgba(60,64,67,0.2); transform: translateY(-1px); } .gn-icon { width: 22px; / Matched to larger text size / height: 22px; object-fit: contain; } / 5. 📱 Mobile Optimization / @media (max-width: 480px) { .gn-card { padding: 20px; } .gn-header { flex-direction: column; align-items: flex-start; gap: 10px; } .gn-title { font-size: 20px; } .gn-description { font-size: 16px; } .gn-button { width: 100%; justify-content: center; box-sizing: border-box; padding: 14px 10px; } .gn-button-text { font-size: 15px; / Scaled slightly for small screens / } } As part of the partnership, customers who purchase LG washing machines will receive Viva Matic detergent, and consumers who purchase Viva Matic detergent stand a chance to win LG washing machines, rewarding loyalty and encouraging smarter laundry choices. Speaking on the collaboration, Santhosh Kumar Nair, Chief Marketing Officer at Aspira Nigeria, said: “This partnership arrives at a time when efficiency and ease are increasingly important to Nigerian households. ‘Powering the Perfect Wash’ reflects the synergy between the superior cleaning power of Viva Matic detergent in washing machines and LG’s advanced laundry technology. Even more exciting are the rewards attached, which allow consumers to enjoy both performance and value.” Also speaking on the partnership, Paul Mba, Corporate Marketing of LG Electronics said: “At LG, our washing machines are designed to deliver superior efficiency, fabric care, and convenience for modern households. Partnering with Viva Matic, a brand that clearly understands the needs of Nigerian families, allows us to further enhance the laundry experience by pairing advanced technology with a detergent formulated specifically for machine washing. We are excited about this collaboration and confident it will help consumers achieve better results while making everyday laundry simpler and more efficient.” The Viva Matic, LG partnership reinforces both brands’ commitment to innovation, convenience, and improving everyday living for Nigerian families through smarter home solutions. About Aspira Nigeria Limited Aspira Nigeria Limited is the leading manufacturers of LaundryCare and Personal care products, under various brands such asViva, Siri, Oracare, Fizz, Sabil, Family Care, Baby & Me, Biotoland MP3. Share this: Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Click to share on WhatsApp (Opens in new window) WhatsApp Click to share on Telegram (Opens in new window) Telegram Click to share on LinkedIn (Opens in new window) LinkedIn Click to email a link to a friend (Opens in new window) Email Click to print (Opens in new window) Print Stay Ahead with Premium Times Follow us on Google News and never miss breaking stories, investigations, and in-depth reporting. Add as a preferred source on Google / 1. Wrapper & Container / .gn-wrapper { width: 100%; padding: 20px 0; display: flex; justify-content: center; } .gn-card { width: 100%; max-width: 600px; background: #ffffff; padding: 28px; border-radius: 16px; border: 1px solid #e0e0e0; box-shadow: 0 4px 12px rgba(0,0,0,0.08); font-family: 'Segoe UI', Roboto, Helvetica, Arial, sans-serif; } / 2. Header & Premium Times Logo / .gn-header { display: flex; align-items: center; gap: 14px; margin-bottom: 16px; } .gn-logo { height: 36px; / Slightly larger to balance the new text sizes / width: auto; object-fit: contain; } .gn-title { font-size: 22px; margin: 0; color: #1a1a1a; font-weight: 800; } / 3. The Bold Description / .gn-description { font-size: 18px; / Larger size / font-weight: 600; / Bolder weight / color: #202124; / Darker for readability / margin: 0 0 24px 0; line-height: 1.5; } / 4. The High-Impact Button / .gn-button { display: inline-flex; align-items: center; gap: 12px; padding: 14px 24px; border: 1px solid #dadce0; border-radius: 30px; / Modern pill shape / text-decoration: none; background: #ffffff; color: #3c4043; transition: all 0.2s ease-in-out; box-shadow: 0 1px 2px rgba(60,64,67,0.1); } .gn-button-text { font-size: 17px; / Increased font size / font-weight: 700; / Maximum boldness / letter-spacing: 0.1px; } .gn-button:hover { background: #f8f9fa; border-color: #d2d2d2; box-shadow: 0 2px 4px rgba(60,64,67,0.2); transform: translateY(-1px); } .gn-icon { width: 22px; / Matched to larger text size / height: 22px; object-fit: contain; } / 5. 📱 Mobile Optimization / @media (max-width: 480px) { .gn-card { padding: 20px; } .gn-header { flex-direction: column; align-items: flex-start; gap: 10px; } .gn-title { font-size: 20px; } .gn-description { font-size: 16px; } .gn-button { width: 100%; justify-content: center; box-sizing: border-box; padding: 14px 10px; } .gn-button-text { font-size: 15px; / Scaled slightly for small screens */ } }